Sponsors’ introduction

Tallink Group is the leading shipping company in the Baltic Sea which offers both passenger and cargo transport services in the northern part of the Baltic Sea region. The company’s 14 ships operate under the Tallink and Silja Line brands on several shipping lines between Estonia, Finland and Sweden, and every year millions of passengers travel on the company’s ships from around the world. In addition, Tallink is prominent in the hotel and restaurant business (including the global fast food chain Burger King) in Estonia and the Baltics, as well as the popular travel and online trade subsidiary Tallink Duty Free. Tallink Group’s shares are listed on the Nasdaq Tallinn Stock Exchange and the Nasdaq Helsinki Stock Exchange.


Tallink Grupp has been supporting Estonian tennis and tennis players for almost 18 years. It was started with the aim of contributing to the development of Estonian tennis and its future growth. As of today, Tallink has supported the development of tennis as a sport for almost a couple of decades, as well as the journey of several top Estonian players and future hopes on the world stage. Tallink is a responsible company whose workforce includes thousands of Estonian employees, they partner with a number of other Estonian companies. A large proportion of Tallink customers are loyal Estonian travellers. Tallink, as an important local company, feels its responsibility towards Estonian society and considers it important to contribute to the communities in which it operates and on which the company’s success depends on a daily basis . In addition to tennis and various other sports, Tallink is also a long-term supporter of Estonian culture, maritime education and voluntary sea rescue.


Tallink Grupp’s sustainability strategy is based on an impact analysis of the company’s activities, and the strategy focuses on four major areas: our people (including employees, customers, partners, communities), our resources, the Baltic Sea and our wider environment. We have set ourselves more specific goals in every field, which we strive to achieve on a daily basis and in all our activities. Whether it is promoting the health and well-being of our employees, reducing CO2 emissions, introducing the principles of circular economy or supporting the protected species of the Baltic Sea. At Tallink, sustainability is not a separate project that is being worked on, it is a way of thinking, part of our company culture, a natural part of what we do. More information can be found on our website.

Kapitel is the largest real estate company in the Baltic States. Our office buildings are a daily, high-quality working environment for several thousand people. Shopping centres are home to hundreds of brands and a shopping destination for millions. Logistics centres deliver plenty of necessary goods, and hotels offer high-quality accommodation in the centre of Tallinn.


It is important for us to contribute to society, and in addition to supporting the development of culture and urban space, we contribute to Estonian tennis. Tennis is a dignified and very popular sport with long traditions. Many of our employees and cooperation partners are fans of tennis and play the sport themselves.


Kapitel bases its business decisions on a long-term strategy: we manage the entire development process and remain the owner of the developed projects and a daily partner for the tenants. We develop and manage real estate in a prudent manner so that its value remains and grows over time. Everything is based on people and human relationships. Sustainability is not a separate field, but the basis for the company’s operation. We design and build all new development projects based on the high level of the international sustainability certificate, paying great attention to environmentally friendly energy solutions. We have also certified most of our portfolio to date.

Alexela is an Estonian green innovator that operates mainly in the field of energy, developing a sustainable gas station network through the creation of biomethane, LNG, electricity and, in the near future, hydrogen refuelling facility. Alexela produces biomethane based on the principle of a circular economy, develops gas terminals in Paldiski in Estonia and Hamina in Finland, and develops a water storage device called Energiasalv also in Paldiski, which provides the opportunity to store the generated solar and wind energy for those hours and days when there is not enough green energy. Alexala also operates as an energy department store by selling a unique selection of electricity, natural gas and offering car fuel in more than 100 gas stations across Estonia. In addition, the company has 39 convenience stores.


As a long-term supporter of culture, sports and charity, Alexela has been awarded the prestigious Friend of Culture title on several occasions. Among other sports, Alexela also supports tennis, because we feel that it is our responsibility as a large company to support upcoming tennis players. It is equally important to enable the wider spread of joy and positive emotions through the financial support of the best hardworking tennis players. 


Sustainability is deep in Alexela’s DNA and it is also one of our main values. Alexela has set itself the goal of achieving carbon neutrality by 2030 by developing a circular economy, contributing to energy security and initiating real carbon reduction projects.

Forus is an Estonian service company which focuses on creating a safe and sustainable environment. We operate in a variety of different fields: real estate management, maintenance, construction and energy efficiency and security services. Forus Taxi offers taxi and luxury car services and you can conveniently manage your daily trips using the Forus Taxi app.

Forus’ team of 1,500 professionals helps create smart and sustainable solutions suitable for companies and homes with the best technologies and knowledge.

The Tallinn Open WTA 250 will be held at the Forus Tondi Sports Centre which is a multifunctional sports complex where in addition to tennis, you can also play squash and badminton. The Golden Club fitness club, the US Tennis academy which offers tennis training for children and young people, and several other providers of additional sports and health services operate in the building. In addition to Tondi, Forus Sports Centres can also be found in Viimsi which has four hard courts and two carpet courts, and in Nõmme, where the recently renovated outdoor courts await tennis enthusiasts.

FORUS – We care and take care

A. Le Coq is the oldest and largest beverage manufacturer in Estonia, whose product range includes 14 different product groups. The biggest of them is the product portfolio of beers, followed by juice, water and soft drinks, and the remaining product groups – ciders, light alcoholic drinks, juice drinks, sports and energy drinks and syrups. The company stands for the preservation and development of a good Estonian drinking culture, honouring both the old traditions of drink production and constantly updating its product portfolio to offer consumers new and healthy flavour combinations. A. Le Coq has a leading position in the Estonian beverage market in the beer, juice and long drinks category and a strong second position in the production of water, soft drinks and cider. For 13 years in a row, the company was chosen as the most competitive among Estonian food industries, which has been ensured by consistent investment in product quality and product development. To date, more than 102 million euros have been invested in production and product development, as a result of which A. Le Coq continues to be one of the most modern beverage industries in the Baltic States.


We became a partner of the Estonian Tennis Association because we appreciate and value the image of tennis and see compatibility between the company’s values ​​and the values ​​of AURA, one of the most loved water brands in Estonia. Tennis is not a sprint, but a strategic endurance sport where all mental and physical strength is used by the athlete. In most cases, athletes with the best balance of mental and physical strength often produce the best results. We see a mutual synergy of ideas precisely in terms of the values ​​of commitment to activity and giving the maximum contribution. A. Le Coq’s vision is to be a leading beverage manufacturer in Estonia and to offer support to its partner with the best Estonian beverage brands and product concepts, which in addition to good thirst quenching are also supporters of sport. Today, we have been cooperating in two directions for a year and a half. The first is youth sports and we have developed activities between youth tennis and the Aura water brand. As another direction, we have been more actively involved in the direction of senior tennis with the A. Le Coq brand.


The company is constantly contributing to the development of sustainable business operations, focusing on reducing Co2, reducing the use of non-renewable resources, increasing the recycling of materials, contributing to a cleaner nature and taking greater responsibility for people’s health and well-being through its products and operations.

Porsche is a world famous car manufacturer whose range includes luxury sports cars, SUVs and passenger cars. However, Porsche is not merely a car company, it is a lifestyle in itself which can be characterised by four key words:

  • Passion. We approach our work with enthusiasm and dedication. Every day, we aspire to find modern ways and means to produce cars and offer the best solutions to our customers.
  • Trailblazers. At first, no one believed that a small car workshop could evolve into the best and most respected sports car manufacturer of all time. We continue to honour the entrepreneurial spirit and courage to leap into the unknown that helps find new solutions in the automotive world.
  • Sportsmanship. Sportsmanship is our way of thinking. We are empowered by challenges and adapt quickly whilst staying fair and respectful. We set ourselves high standards by actively seeking competition. Despite our success and history, we always remain adaptable.
  • Community. Porsche is a family where everyone is treated with respect. Our team’s work is characterised by openness, diversity and consideration towards our colleagues, clients and partners.


Porsche has supported tennis for decades, therefore, extending the support to the Tallinn Open WTA 250 as the main transport partner was the obvious step towards strengthening the bond between tennis and motor sports in Estonia. Athleticism is in Porsche’s DNA because the same as on the circuit, in tennis you need to be quick, accurate and anticipate your opponents’ next moves and train to be the best.

For the first time, Porsche is a partner of the Tallinn Open and is supporting the organisers with a shuttle service consisting of Porsche vehicles. Porsche has been involved in women’s tennis now for over 40 years. The Stuttgart-based sports car manufacturer started its engagement in 1978 as the title sponsor of the Porsche Tennis Grand Prix and then took on the role as tournament organisers in 2002. Played in Stuttgart’s Porsche Arena, the long-standing event stands out every year with a main draw field of a Grand Slam standard. This year, the world No. 1 Iga Swiatek from Poland won the title after beating Aryna Sabalenka in the final. The tournament that has already been voted ten times since 2006 by the players as their favourite in its category stands for tradition and innovation, just like the Porsche marque. 

Porsche is one of oldest sponsors in international women’s tennis. Other cornerstones of its wide-ranging involvement are the Premium cooperation with the Deutsche Tennis Bund (DTB – the German Tennis Association), the global partnership with the Women’s Tennis Association (WTA) and the support given to various worldwide WTA tournaments. In addition to the event in Tallinn, Porsche is this year also the official automotive partner of the WTA tournaments in Lyon (France), Bad Homburg (Germany), Bastad (Sweden), Cincinnati (USA), Portoroz (Slovenia) and Cluj-Napoca (Romania). 

As Brand Ambassadors, Angelique Kerber and Emma Raducanu give Porsche a face in tennis. Porsche also cooperates with the top players Maria Sakkari and Anett Kontaveit. The 27-year-old local hero will be giving her all on home soil to win the title.

Octagon is the preeminent talent management, integrated marketing, and creative agency in global sports and entertainment. The agency represents more than 900 of the most prominent and influential athletes, talent, and properties in the world, and creates distinctive marketing campaigns for some of the largest brands and Fortune 500 companies across the globe.

We represent more than 50 of the world’s top tennis personalities, 8 ITF Hall Of Famers and own/operate 10+ events in countries across the globe. Our tennis clients have spent over 690 weeks ranked number one, and won more than 380 Grand Slam titles. We manage every single one of our clients on a personal basis from the court to the awards stage to sponsorship and ambassador opportunities.

With more than 1,000 employees worldwide, based in 50 offices, in 20 countries, Octagon is positioned in virtually all areas of sports and entertainment.

Orestes is an asset management company combining themes of Sustainable Development, Greenium and Impact Investing. The ESG-driven investment provides capital to companies bringing solutions to environmental and social challenges with positive impact themes including clean energy, smart farming and green-mining driving investment opportunities. Orestes, for sustainable income and sustainable world.


Sustainability is about developing for the future for social impact.  Supporting the WTA means not just support at the top level but all levels of the game giving a long-term future for developing new talent in the women’s game.  


Orestes is founded on principles of sustainability and ethical investing, serving companies with a positive impact on the environment and society while staying on the right side of disruption. Portfolio focuses on outcome orientated, impact businesses which adhere to one or more key ESG criteria or United Nations Sustainable Development Goals.

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